Typography is the appearance and style of arranging type. Typography was originally the use of metal types in letter form that were pressed with ink onto paper. In the modern day, it is how and what we select our font to be like such as the size, style and overall appearance.
Display typography encompasses:
- Posters; book covers;
- Typographic logos and word marks; billboards;
- Packaging and labelling; on-product typography; calligraphy;
- Graffiti; inscriptional and architectural lettering;
- Poster design and other large scale lettering signage;
- Business communications and promotional collateral; advertising;
- Word marks and typographic logos (logotypes),
- Kinetic typography in motion pictures and television; vending machine displays; online and computer screen displays.
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