![](http://live.drjays.com/wp-content/uploads/2007/10/decover.jpg)
Language - The main colours on this edition of 'VIBE' magazine are red, black, white and grey. The red stands out easily on the white and grey background therefore attracting the audience to look at it. The masthead is covered partly by the main image. For this magazine, it is not a necessity to show the complete masthead as the audience will know the magazine anyway.
The font size of the sub-content titles varies around the front cover. The largest being the masthead so that it stands out.
Ideology - 'American Beauty Keyshia Cole' is written next to the image. The image of Keyshia Cole looks airbrushed so that it represents beauty which relates to the text written next to it.
Institution - VIBE is a magazine that gives the audience information about the latest music and artists. It also has a website and is commercial. Their aim is to make money through advertisement and magazine sales.
Audience - VIBE magazine looks as if it is aimed at an age range of about 16 - 30. It may be aimed at both males and females because the image looks as if it is aimed at males however, the sub content titles are quite feminine such as, 'celeb secret santa'.
Representation - The main part of this magazine that represents something is the image. It represents how we see beauty in the real world. Furthermore, the colours used on the text relates to christmas which is a theme of the magazine. This is what the colour represents.